Sticky Notes Blog

A blog of writing news, tips, and inspiration from Fat Plum

Viral ads for books becoming more common

What had been an occasionally addition to a book's ad campaign has gained more awareness: online viral "movies" promoting books:

Over the last few years, many book authors have discovered that they can increase awareness of themselves and their works by maintaining an online presence, often in the form of a blog. But until recently, the opportunity for using the web's multimedia capabilities for book promotion has been limited.

Now that is changing. With the advent of services like VidLit, which produces short, humorous, animated Flash films about books, authors have a new way to reach online readers. Because of the viral quality of online videos, some writers are finding success at the end of the broadband pipe.

"I think VidLit is such a terrific idea (because) it creates at least 60 seconds of entertainment and information about a book and allows a publisher and author to use that as a calling card for a book in a much more expansive and elaborate way," said novelist M.J. Rose, who is planning a VidLit for her novel, The Halo Effect.

(Link thanks to Adrants.)

Posted by Cindy C on April 04, 2005
This entry was posted in the following categories: Marketing and promotion