Sticky Notes Blog

A blog of writing news, tips, and inspiration from Fat Plum

Editors on mid-list marketing

An informative, informal survey of three New York editors. It's on BookAngst, an anonymous, publishing-focused weblog that appears to be well-informed and revealing.

Here's what the survey is about:

I'm extremely pleased to be able to share the completely unexpurgated replies to a series of questions from three of New York's top editors. I asked them to target their comments to what, for lack of a more precise term, we'll call a mid-list-ish title--that is, a book with a first printing in the 7500 - 15,000 copy range.

Questions include "what can a writer do personally to increase his/her visibility--both in-house and out--before the book is published?" and "does marketing drive sales, or do sales drive marketing?" Great reading for new and experienced writers.

(Thanks to The Elegant Variation for the pointer to the survey.)

Posted by Cindy on November 08, 2004
This entry was posted in the following categories: Marketing and promotion