Sticky Notes Blog

A blog of writing news, tips, and inspiration from Fat Plum

Book release trailers

Jim Munroe, author, indie publisher, and online marketing innovator, is promoting the rerelease of his first novel, Flyboy Lives! with movie-style trailers, one of which is online. The others will be screened at book readings across the country; I'm sure they'll be posted online eventually as well.

Jim has also recently released his second novel, Everyone in Silico, as a free e-book. I've read it (in print form), and would recommend it to anyone with an appreciation for science fiction speculative fiction, or an interest in marketing in today's culture.

Jim explains the rationale for releasing the free e-book this way:

The cover of [Carole Mathews's novel] The Sweetest Taboo has the tagline, "The best things in life are never free." I've decided to retaliate against this smug sentiment by releasing a free e-book version of Everyone In Silico. I've distributed thousands of copies of my previous novels in free e-book form since the 2000 release of Angry Young Spaceman, but not for EIS ? I was curious to see if it would impact my sales significantly.

It hasn't.

Plus, I've seen benefits on various levels for giving away e-books. For instance, a woman in Lancaster, England, recently hosted a launch, and it went really well ? the bar was full of excited people, and I sold close to twenty books. It wasn't until after the show that I realized that she didn't own any of my books ? she'd gotten to know my work via e-book. So, for being willing to lose one sale, I gained twenty sales.

Keep an eye on Jim Munroe and his organization, No Media Kings, to see what new ideas in underground publishing and guerilla marketing he comes up with next.

Posted by Cindy on April 26, 2004
This entry was posted in the following categories: Publishing