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May 25, 2007
Blogs & Websites Build Author Platform
Yesterday, writer Kathy Gillen became walking proof that a recommendation I, along with many others (I’m sure), have been preaching about for years actually works. The advice is simple: Create a Website/start a blog. The result is tangible: Agent/editor interest.
Several years ago, Web Guru (and friend) Cindy Closkey designed a site for me surrounding a book idea. We added good content and interactive options that eventually helped to build an author platform for an otherwise-unknown writer. I was able to accept the fact that I wasn’t a household name after several scientific journal publications, a contribution to a recycling textbook, several nationally visible personal-experience pieces, and a sale to Chicken Soup for the Preteen Soul. Even with an excellent, unique nonfiction book idea backed by a detailed, well-researched proposal, the agent and editors always wanted to know, “Who is this author and how can she help us sell books?”
Along with booking regional and national speaking engagements and writing a bang-up book proposal, came the Website complete with a monthly newsletters, contests, giveaways, and more. It was the national exposure we needed (and, believe me, we weren’t getting 10,000 hits a day). Landing an agent in New York wasn’t easy, but selling the book was even more difficult. After all, I was a relative-nonfiction-nobody, especially when compared to Dr. Phil, Dr. Laura, and their parade of advice-wielding colleagues. (What’s great about it now is that my book rests on bookstore shelves between Drs. McGraw and Schlessinger in the Self-Help section.)
What then made the agent and subsequent editors take note of such an un-noteworthy individual as myself?
Two words: Web Presence. Cindy was able to provide me with stats and data that proved the Website had a following of its own including returning visitors as well as fresh ones who stopped in from across the U.S., Canada, and Atlantic from as far as Europe, Australia, Asia, and South America. No conference speaking-engagement nor television appearance (unless, of course, it was on Oprah) could better let the publishing house know that potential buyers were lurking than those wonderfully alluring visitor statistics.
I’m not saying that the Website was the only reason The Frantic Woman’s Guide to Life sparked an interest at Warner Books (now Grand Central Publishing). But it helped. And I believe it helped greatly.
A year ago or so, I began working with Kathy Gillen who struck a chord on my heartstrings with her moving, nearly heart-wrenching story of her challenging journey, beginning with her learning of her daughter’s mitochondrial disease diagnosis and then Kathy’s coming to terms with it, eventually finding peace and blessings among the hardships. I’m not doing the subject justice, but at first it seemed that Kathy was telling a unique tale. It ended up being every mother’s story.
Barely able to contain my enthusiasm for the project, I quickly turned Kathy over to none other than Cindy Closkey at BigBigDesing.com. Together, they developed and designed Kathy’s current site called Lessons from the Laundry. It contains an active blog with a now-substantial following that Kathy updates 3-4 times a week. And of course, Kathy follows the other rule that sends her to sister Websites and blogs where she offers intelligent, insightful comments.
While developing her Web presence and hence building her platform, Kathy also wrote an excellent book proposal and landed a reputable agent. Just this week, then, she received word from her agent that an editor from one of the large houses to which he had sent the proposal had, and I paraphrase, checked out her Website/blog and skimmed the material. He promised to look more closely at the proposal and get back to him.
Yippee for Kathy! What a little (okay a lot) of hard work and some concrete direction won’t accomplish. So to those of you who have never considered hosting a blog, start brainstorming a topic, a field of interest, a niche. And for you who have thought about blogging but allowed your insecurities to get the best of you, hop to it. Forget the old who-wants-to-read-about-my-measly-little-life excuse. Agents and editors want to hear what you have to say. So say it!
If you have a blog, feel free to mention it in the comments below and link us to it. If you don’t have one, take a look at Kathy’s or some of the other excellent blogs listed to the right of this posting. Let us know what’s holding you back. Then together we can face the evil-self-confidence-deflating demon and help you get started. Even if you’re not ready, ask yourself, “Do I want to stay where I am or move ahead?” I think I know the answer. Can’t wait to hear from you!
Posted by Judy at May 25, 2007 02:44 PM
Comments
I completely agree with you, Judy. A web presence is a must these days. I have met so many people in this business through my blog and commenting on others' blogs that I never would have met otherwise. I think I have a pretty strong platform for what I write and hopefully an editor will eventually realize that I can sell a few books. Maybe more than a few.
I missed you at Pennwriters. I can't wait until next year's!
Posted by: Joyce at May 25, 2007 04:10 PM
Joyce, I'm certain you have the platform to sell numerous books! As you know, the writing is hard work and the blogging is time-consuming, but it's so worth it. If nothing else, it is an effective way of networking with other writers and staying in touch with the publishing community.
Thanks for your post, Joyce! Enjoy the weekend!
Posted by: Judy Schneider at May 25, 2007 05:46 PM
Thanks for the many compliments, Judy. It's exciting to be part of creating a platform for a book or series.
Kathy has done an amazing job in crafting her proposal and promoting the concept, on her blog and elsewhere. In the same way, you created a whole promotional campaign for The Frantic Woman. Each website was part of a larger plan -- and a lot of persistent effort on each writer's part.
Posted by: Cindy at May 26, 2007 11:25 AM
Congratulations to Kathy! I, too, have to compliment Cindy on her tremendous talent as a web marketer and site designer. I love the site she built me to promote the two sides of my writing business. She really helped me figure out my brand, and now she's helping me get my blog up and running. I'm lucky to have both Cindy and Judy as sounding boards and to keep me moving forward in promoting my writing.
Posted by: Julie at May 26, 2007 03:34 PM
Judy (and Cindy), thank you for getting me started on my blog and reassuring post. I hope, too, that one day it attracts agents and editors.
Do you think it is important to show agents/editors that you offer something "useful" (e.g., tips, information) to readers, like on your site? Or is it enough to simply show that you can write by sharing thoughts and entertaining?
Kudos to Kathy!
Posted by: Susan at May 26, 2007 08:24 PM
Judy:
Excellent post and I've taken your advice and set up my own blog at
http://janswritinglane.blogspot.com/. Now I have to get people to read it. Thanks for the swift kick in the butt to get going on this. You are one great motivator.
Posted by: Janice at May 27, 2007 08:54 AM
Cindy & Julie, thanks for your comments. We ARE fortunate to have each other for exchange of ideas, motivation, and unwavering support! Thanks!
Susan, you have adhered to a steady schedule of posting regularly on your blog, a task that is so important, second only to getting the blog up and running in the first place. For that, you should pat yourself on the back (and keep going)!
In answer to your question, should you post content of substance including useful tips, etc. I think the answer to that depends upon what you're hoping to accomplish in hosting a blog. For example, if a writer is working on a nonfiction how-to manuscript, it's a good idea to offer subject matter that will keep potential book-buyers coming back to your site. On the other hand, if the point of your book is to entertain, as is the case with most fiction, just having a regular presence might be enough.
That said, however, it is true that fiction writers have an easier time landing spots on television and radio if they can link their fiction to some current event or nonfiction interest, if you will. For example, if your protagonsit is a gardener, it would be timely for you to sport your knowledge of gardening, especially at this time of year when people are kneeling in the dirt in attempt to enhance their homes' curb appeal.
If any part of your fiction book centers around an event such as the Indy 500, for example, it might be a good idea for you to post occasional notes on who's projected to win, possible dangers, new drivers in the running, you get the picture. This will hopefully evoke a response from visitors, turning them in to potential book buyers!
Janice, I'm so, so excited to hear you've introduced your blog to the Internet world. Congratulations! I'm headed over there right now to read and comment. In fact, it would be great if many of you would do the same. (Here's the link: http://janswritinglane.blogspot.com/) We writers should support each other in our promotional and writing endeavors, alike. We must keep in mind there is room for all of us!
Good luck to all! Enjoy this holiday weekend!
Judy
P.S. Just to let you know, I left a Memorial Day-related comment on a blog I visit regularly called Housewife Cafe. Here's the link if you'd like to read about my father's experience in finding out his 19-year old brother had been killed in battle: http://housewifecafe.com/ It's incredible!
Posted by: Judy Schneider at May 27, 2007 10:46 AM
Judy, so many thanks are due to you and Cindy for your help with Lessons. Thanks for using me as an example in your blog, about blogs! I've grown to love my blog. At first it felt more like an obligation, but then, as complete strangers started to respond, I felt as if I was meeting a need. Now I clamor to read new posts.
In addition, knowing that I need to post regularly has helped me keep my eyes and mind open to the next topic. Of course since mine centers around the laundry, every time I throw a load in I'm more focused on the process. Who knew great writing prompts would come among the piles of stained socks and dirty underwear?
Thank you for the gift of your experience shared on your blog!
Kathy
Posted by: Kathy/ Lessons from the Laundry at May 28, 2007 10:02 PM
Judy: Great article. Cindy has put me on the way to blogging. Without the sites designed by Cindy, I would have had a far more difficult time "selling" my talent as a consultant and analyst to the media. Thanks for all your support and encouragement. Maria
Posted by: Maria at May 29, 2007 07:16 AM
Hey Judy, great post. I'm trying to find the exact brand that personifies who I am, but because I'm writing Women's Fiction I don't feel like hooking on a particular subject is necessarily the way to go. Unless I changed it with every novel. So, I'll plug away and think closer about what it should be. Thanks for the great information and here's to hoping we all hit the magic formula--whatever that means for each of us and our books. Congratulations to Kathy.
Posted by: kathie at May 29, 2007 05:18 PM
Judy, thanks for the suggestions, they got me thinking... Hope you had a good holiday weekend, and thanks to you and Kathie for sharing your thoughts about Memorial Day and what it means.
Posted by: Susan at May 29, 2007 10:38 PM
Kathy, you are always so kind. I have enjoyed reading and sharing in your perspective. Congratulations on having an attention-grabbing blog!
Many thanks for your comments, Maria. You are a talented woman and Cindy knows how to help you put your best foot forward. You deserve all the success you've gained!
Kathie, you are right to struggle over the "brand" you assign yourself. We need to keep it broad enough to encompass new projects we take on, and yet it must be specific enough to be individual and unique. It's a challenge all of us face. I think you have found your niche!
Susan, thanks for your thoughts. Memorial Day has always been special to me as it was my paternal grandmother's birthday. She had three sons serve in World War II, though only two returned home alive. She went to her grave hoping that the recovery of her son's dog tags at the scene of a bloody battle (Anzio Beachhead, Italy) was a grotesque mistake. Hope is what gives us the strength to carry on.
I wish you all a productive week!
Best,
Judy
Posted by: Judy Schneider at May 30, 2007 12:06 AM